Orchestral Manoeuvres in Design
Atkinson, P, 'Orchestral Manoeuvres in Design' in,
Van Able, B et al (Ed.) Open Design Now: Why Design Cannot Remain Exclusive, BIS Publishers, Amsterdam,2011, pp 24-31
This book chapter looks at how the role of professional designers will have to change in the future, proposing that designers may have to become less like sole authors of work, and more like co-designers of pieces jointly created by a group of people, much like a conductor works with an orchestra to interpret and produce a composer's score.
The full chapter can be accessed openly under the Creative Commons Licence at the book's official website.